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A trademark is perhaps the most precious business asset, as it creates brand identity and guards it against unauthorized use. Registering a trademark is not sufficient; it needs to be renewed from time to time to enjoy legal protection. In this article, we will see the significance of trademark renewal, the procedures for trademark renewal in India, the renewal costs involved, and the timelines you need to adhere to in order not to lose trademark. Did You Know?  Why Trademark Renewal Matters? Trademark renewal grants ongoing legal ownership, making it unlawful for others to use or impersonate your business identity. If a trademark lapses, rivals or third parties may apply for a similar or identical trademark, resulting in expensive legal fights. A registered trademark gives additional value to a

In today’s competitive market, protecting your brand is more important than ever. Trademark registration gives businesses exclusive rights over their brand name, logo, and slogan, ensuring no one else can use them without permission. Thanks to digital advancements, online trademark registration has become a fast, convenient, and cost-effective process. If you are curious about how to register a

In the competitive world of today, trademarks are indispensable in safeguarding brand identity, customer trust, and avoiding infringement. With emerging technologies and changing business environments, trademark legislation is regularly revised to address new issues. Whether you’re a startup or an existing business, being aware of current trademark trends is vital to protecting your brand. In this article, we discuss the latest trends in trademark law that companies should be aware of in 2025. 1. AI and Trademark Infringement: A Growing Concern Artificial Intelligence (AI) has transformed many industries, including marketing and branding. But AI-created content has obscured the boundaries of originality, resulting in more trademark disputes. Key Issues: Did You Know? In 2024, several global companies faced