In the rapidly evolving global economy, trademarks continue to be a vital asset for businesses. As new industries emerge and digital transformation accelerates, trademark filing trends in 2025 reflect a notable shift in the types of businesses seeking protection and the nature of assets being trademarked. From AI-powered applications to virtual assets in the metaverse, the trademark landscape has significantly diversified.
This article explores the key trademark filing trends in 2025, the emerging industries fueling this growth, and the unique brand categories that are gaining popularity in today’s competitive market.
The Rise in Trademark Filings: 2025 Overview
As of mid-2025, there has been a consistent increase in trademark applications globally. According to recent data from the World Intellectual Property Organization (WIPO), countries like India, the United States, China, the UAE, and Brazil are seeing robust growth in trademark filings, especially in sectors like digital technology, renewable energy, AI tools, personal branding, and virtual services.
Key drivers of this trend include:
- The growing startup ecosystem
- Increased global trade and digital export
- Consumer shift toward virtual and digital experiences
- A surge in personal branding and creator economy
Emerging Industries Dominating Trademark Filings in 2025
1. Artificial Intelligence and Machine Learning
AI startups and software platforms are among the most active trademark filers in 2025. Companies are registering brand names, product logos, and unique AI models to protect their innovations from imitation. Trademarks are also being used to protect proprietary AI-generated content and tools under creative brand identities.
Examples:
- Chatbots and AI assistants (e.g., branded voice-based AIs)
- AI-generated design tools
- Predictive analytics platforms
2. Metaverse, Virtual Goods, and Gaming
With the metaverse becoming more mainstream, companies are increasingly registering trademarks for virtual goods, avatars, NFTs, and online experiences. Major fashion, gaming, and tech brands are filing new classes of trademarks that extend their real-world identity into the digital realm.
Popular trademark classes:
- Class 9 (virtual software, downloadable goods)
- Class 41 (entertainment and virtual experiences)
- Class 42 (platform-based services)
3. HealthTech and BioTech Startups
Post-pandemic innovation has driven enormous growth in the HealthTech and BioTech industries. Startups offering digital health services, wearable devices, genome-based diagnostics, and mental wellness platforms are filing trademarks to protect their identity and technological edge.
Notable segments:
- AI-enabled diagnostic tools
- Mobile healthcare apps
- Genetic testing brands
4. Green Tech and Renewable Energy
With increasing focus on climate change and ESG goals, the clean energy sector has witnessed a spike in brand registrations. Companies offering solar technology, electric vehicle solutions, sustainable packaging, and carbon offset tools are actively trademarking their names and technologies.
Trademarks in demand:
- Clean energy products and services
- Sustainability consulting
- Carbon credit platforms
5. Creator Economy and Personal Branding
Social media influencers, content creators, YouTubers, and podcast hosts are taking personal branding seriously in 2025. Individuals are trademarking their stage names, slogans, logos, and even catchphrases to secure their identity and monetize their influence.
Trending trademark types:
- Influencer brand names
- Signature merchandise brands
- Voice trademarks for podcasts
6. FinTech and Digital Payment Platforms
Digital finance continues to grow, with FinTech startups filing trademarks to protect payment apps, lending platforms, blockchain-based services, and crypto-related offerings.
Popular filings:
- Crypto wallet brand names
- Blockchain trading platforms
- BNPL (Buy Now, Pay Later) solutions
New Trademark Categories Gaining Popularity
1. Non-Traditional Trademarks
2025 has seen a rise in non-traditional trademarks such as sound marks, motion marks, smell marks, and holograms. With digital experiences expanding, brands are exploring creative ways to connect with audiences beyond visual logos and names.
Examples:
- Signature jingles and notification sounds
- Unique scents in retail spaces
- Motion graphics used in brand intros
2. AI-Generated Brand Names and Content
With AI being used to generate everything from logos to brand names, the question of trademark ownership is gaining legal attention. Businesses are increasingly filing trademarks for AI-generated assets to secure legal protection.
Legal Trend: Companies are advised to disclose authorship and ensure distinctiveness even for AI-originated content.
3. Global Multi-Class Trademarks
Brands are becoming global from day one. Many companies are filing multi-class applications covering diverse product categories and geographies to ensure wide-ranging protection.
Common combinations:
- Software + Merchandise + Events
- Online Services + Consulting + E-commerce
Regional Filing Trends in 2025
India
India is witnessing a boom in trademark filings from D2C brands, personal coaches, tech startups, and even spiritual influencers. MSMEs are using the Trademark Act to establish brand value early.
Key focus areas:
- E-commerce
- Ayurveda and wellness
- EdTech platforms
United States
U.S. filings show a strong uptick in personal branding, AI tools, and virtual fashion. Brands are also proactively filing intent-to-use (ITU) applications to reserve names before product launch.
China
China continues to lead in trademark volumes, especially in electronics, consumer goods, and export-oriented services. However, brand owners remain vigilant about trademark squatting.
UAE and GCC
With Expo 2020’s legacy and growing international investment, the UAE has become a hotspot for hospitality, fintech, and Halal brand trademarks.
Challenges and Legal Considerations
With the expansion of trademark usage, several challenges have emerged:
- Trademark Clutter: Many classes are now highly saturated, making it hard to find available names.
- Trademark Trolls: Opportunists still file marks to block or ransom global companies.
- Cross-border Conflicts: Similar marks in different regions often cause confusion or legal disputes.
- AI Ownership Questions: If an AI creates a name or logo, who owns the IP?
To address these issues, brand owners must:
- Conduct thorough trademark searches
- File early and across relevant jurisdictions
- Monitor and enforce trademark rights continuously
Conclusion
Trademark filing in 2025 reflects the dynamic and digital nature of modern business. As industries evolve and brand strategies shift, trademarks are no longer limited to traditional companies and logos. From AI tools to virtual fashion, from personal names to scent-based branding, the scope of trademarks has significantly widened.
For businesses, especially startups and digital creators, understanding the latest filing trends is crucial to building a strong, future-proof brand. At Corpmate, we help clients stay ahead by offering end-to-end trademark services — from searches to filings, from brand strategy to enforcement.